A video replication and distribution project delivered informational DVD’s to Denver West Mint’s nationwide client base for about one dollar per disc. How? The Eco DVD Disc was a central component to the successful solution.
The challenge was presented to American Digital Media, Inc. (ADM) by Denver West Mint, numismatic suppliers and experts of rare collectable U.S. coins. Denver West Mint is a full service coin purchasing and coin distribution company for rare U.S. coinage. It caters to coin shops, high end collectors and investors.
Denver West Mint also provides investor guidance and recommendations for purchase and liquidation. The most effective way they have found to distribute their message is through informational DVD’s on current coin collecting recommendations and profit trends.
This nationwide DVD distribution numbered 113,000. The $100,000 budget required utilization of the best cost factor for disc replication, custom DVD packaging and mailing. To achieve the objectives within the identified parameters, ADM:
- Recommended the lightweight Eco DVD Disc and post office-approved mailer for automation discounts.
- Oversaw the entire project starting with video replication, custom DVD packaging design and mailing.
- Ensured adherence to U.S. postal regulations.
- Followed through with DVD fulfillment, sorting of “ship to” addresses, postage, sorting, assembly and introduction of the Eco DVD Disc into the postal system
- All within a tight and stringent time frame.
This successful approach, anchored around the Eco DVD Disc, saved the client over $26,000 in postage alone and over $32,000 overall, meeting all objectives on time and well under budget.
“The Eco Disc solution ADM brought to the table was a creative, innovative and effective way to save us a lot of money and crucial time,” said Joyce Dawn, Purchasing Director for Denver West Mint. “ADM took a challenge and made us look great while making it easy for us and our audience. We highly recommend them.”
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